The history on the LEGO organization begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to take up a business advertising his timber toys door to door in the town of Billund, Denmark. He known as his new company “Lego” — a combination of two Danish words and phrases, “leg godt, ” which ensured “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, trademarked a system intended for coupling the plastic stones that would after become often known as PROFANO “Automatic Products Bricks. ” The invention allowed LEGO to produce more diverse and complicated toys.

From there, LEGO enhanced it is offerings and began to focus on both children. It released a line of “Minifigures” in the mid-1970s that included human characters with posable arms, and also marketed rings sets just for young girls.

Some other expansion more than three decades ago saw the development of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, among other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, address launching establishes featuring the X-wing mma fighter and WRAP Fighter.

While the company grew, it needed to increase their ability to launch new products quickly and efficiently. To this end, it hired management expert Jorgen Vig Knudstorp.

This individual helped the business cut down on products on hand and reduce production time. He encouraged the corporation to build associations with key toy companies, including Goal, Wal-Mart and Toys ‘R’ Us.

He also launched LEGO Choices, an online community where supporters could release plans for new Seglar sets that they wanted to see produced. This kind of allowed LEGO to test the benefit of new strategies and gain feedback ahead of committing to all of them.